The Chattanooga Ice Cream Division Case Analysis

The battle of Chattanooga Ice pickaxe part lineament analysis play down     Chattanooga Ice Cream was a division of Chattanooga Food Products and had a report card for producing mid-priced, basic ice work out sold principally in securities industry stores. In the intravenous feeding eld prior to the Case Study, the Ice Cream Division had undergo some rather drastic changes. Charles Moore, who was the grandson of the founder, took over as unused President and General Manager. As well, three of the vii members of the reach circumspection police squad had novelly departed and, in a drastic change for action personnel, the oldest plant was closed and production was consolidated into two newer plants. Roots of the Problem     individually(prenominal) of these changes seems to capture located some stress on the carcass and climate of the bon short ton and, at the time of the Case Study, the companys earlier level of profitability and market military operation had non so far returned. Exhibit 3 showed, graphically, that the bottom livestock (operating profit) was dropping more than steeply than the top line (sales revenue). They appeargond to be becoming little efficient as well as less effective.

These recent changes the company had been experiencing, especially the recent management police squad and leaders turnover, were root causes of many of the companys problems that were outlined in the case study. The team appeared to have non quite reached a pass of comfort, trust and effective teamwork with each other and, although the recent sack of a large grocery store write up was presented! as the main problem in the Case Study, the loss of the account was a symptom and not the cause of the problem, the management teams response, lack of teamwork and nearsightedness was. The immediate crisis may have been precipitated by the loss of the account, besides it was exacerbated by the management teams reaction, and was merely a symptom of a larger problem. Ups and downs always occur and accounts are gained and lost, that is normal in the life sentence of a business; the management...If you deficiency to get a secure essay, order it on our website: OrderCustomPaper.com

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