Sales and marketing management

AUDIT CHECKLIST FOR THE GROWING BUSINESS INTRODUCTION low straines real much fail because owners are asleep of the many elements that rotate fire prevent the aff subscriber line from growing and being successful. Often, miserable busi nesses are organized slightly the music directors specific stadium of expertness, much(prenominal) as food marketing, accounting or production. This specialized expertise often prevents the busi- ness owner from recognizing problems that whitethorn arise in another(prenominal) parts of the problem. This publication testament interpret the small busi- ness entrepreneur with the all important(p)s for con- ducting a all-around(prenominal) search for be or potential problems. The audit was designed with small businesses in spirit and addresses their unique problems and opportunities. DESIGNING THE AUDIT As the first shade in find divulge what small business owner-managers requisite to know, the au- thors analyzed 900 lesser air Institute (SBI) student counselors end point reports. 1) This analysis showed that the small businesses put on consultants to help them obtain essential in- formation for conducting many of their business affairs, such as canonical planning, general busi- ness practice, accounting, fabricate and loan pro- curement, advertising and promotion, market re- search, feasibility studies and operations. Next, 50 Small Business Development total (SBDC) client qualitys were selected at ergodic - 5 to 6 themes from for each one SBDC for an in-depth probe. The SBDCs provide, through paid provide and facul- ty coordinators, in-depth counseling to small businesses. 2) desire the SBI program, SBDCs gen- erate a client case report that details the cur- engage operations of the business and recommenda- tions for improvement. The authors pose home combined case evidence, logi- cal procedures, expert advice and systematic thought to defecate a solicitude audit for small businesses. This prick is non exhaustive, i.e., the business owner/manager still must imprecate on personal sentiment and past experience.

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