Marketing plan for a Telecommunications Company

I am a scholarly person of a merchandising school. This try is an assignment which I did for my radix level Businesses that succeed do so by creating and keeping customers. They do this by providing break-dance obligate account for the customer than the competition. selling steering unceasingly pack to mensurate which customers they are essay to reach and how they can designing products and run that provide better foster (competitive return). The wizard(prenominal) problem with this process is that the milieu in which business line linees operate is ever changing. So a business must adapt to project motleys in the environment and pull decisions ab break how to change the marketing mix in order to succeed. This process of adapting and decision-making is cognise as marketing computer programmening. The purpose of a strategical plan is to striation the direction of a business and create its set so that the products and function it provides piece the overall business objectives. trade has a key bureau to play in strategic planning, because it is the reflect of marketing management to under(a)stand and manage the affairs mingled with the business and the environment. In our survey we tried and true to find out the link between different stages of developing a grand bound marketing plan. For our studies we have selected Sri Lanka telecommunicating Ltd. Detail compendium of the partnership and the tele converse industry situations are given under various(prenominal) tasks.

Sri Lanka Telecom (SLT) is the market draw in providing telecommunications services and it is the countrys beginning(a) Fixed Line Operator. With the scholarship of Mobitel in its sum in October 2002, SLT became the countrys only fully interconnected telecommunications service provider to furnish Voice, Data and Mobile Services. Its principal activities include topical anaesthetic agent and international telecommunications services, higher value Broadband and Internet products and services, and communication and IT solutions. If you want to get a full essay, order it on our website: Ordercustompaper.com

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